Strategic PartnershipsGoodWeave works with a broad range of partners, to include interior designers, rug companies, media publishers and nonprofit organizations, to bring positive change to rug-weaving communities and stem the tide of child labor. The following are a few of GoodWeave’s key strategic partners, both in its work to directly assist South Asia’s weaving communities and to raise consumer awareness about the child labor epidemic.
The U.S. Fund for UNICEFThe U.S. Fund for UNICEF (USF) and other UNICEF offices have supported GoodWeave’s child rescue and rehabilitation work since the organization’s inception in 1994. In 2009, USF became the sole national co-sponsor for GoodWeave’s touring photo exhibit Faces of Freedom to bring the issue of child labor in the rug industry into the public spotlight. The exhibit has since reached more than 150,000 viewers in more than a dozen cities across the U.S. Venues include the Danny Kaye Center at UNICEF House and the U.S. Fund for UNICEF headquarters, where the GoodWeave brand launched in September 2009, as well as the Miami International Airport, the Russell Senate Rotunda and the World Bank. Visit GoodWeave.FacesofFreedom.org to learn more.
Global Fund for ChildrenIn 2009, GoodWeave and the Global Fund for Children (GFC) launched a partnership to strengthen community-level programs in the carpet-weaving belt of Uttar Pradesh, India. The Global Fund for Children boasts 15 years of experience working with grassroots social programs in India that serve the most vulnerable children and youth. GFC is working with GoodWeave to identify, vet, co-fund and evaluate community-based programs that contribute to the elimination of child labor through education, advocacy and other direct services. In May 2010, the GFC-GoodWeave partnership kicked off with two pilot initiatives in the state of Varanasi. Click here to download a fact sheet that describes the partnership and the two initial projects in more detail.
The American Society of Interior DesignersThe American Society of Interior Designers (ASID) is an active partner in Goodweave’s awareness campaign, helping to educate interior designers and their clients about the child-labor-free certification. With more than 36,000 members, including designers, industry representatives, educators and students, ASID is in a unique position to educate the design community about GoodWeave. Learn more about ASID at www.asid.org.
Media Sponsorship ProgramAdvertising is a critical vehicle for creating awareness for the GoodWeave label found on child-labor-free certified rugs. GoodWeave partners with a number of high-profile shelter, design and consumer media to donate in-kind services in the form of advertising and related promotions. Our print media sponsors, including dwell, Interior Design and Luxe Interiors + Design, run GoodWeave’s full-page Public Service Announcement in several issues per year, while our online media sponsors, including ApartmentTherapy.com and inhabitat, run the GoodWeave banner ad on an ongoing basis. Click here to see a full list of sponsoring media and to learn more.
At the age of five, Manju was already working on the rug looms. While she has since been found and freed from carpet work, some 250,000 children throughout South Asia still toil in obscurity. Through GoodWeave more than 3,600 kids like Manju have been rescued, rehabilitated and educated, and thousands more deterred from entering the workforce.More Stories »