Importer Marketing Benefits
Sales Material and Support
Point-of-sale brochures – Available to GoodWeave importers and their retailers, these brochures describe the GoodWeave certification and how the purchase of certified rug help educate children in weaving communities.
Window decals – These colorful GoodWeave label decals identify your showrooms as respected dealers of child-labor-free rugs, helping to build trust and differentiate your rugs from competitors.
Photo library – GoodWeave’s extensive digital photo library, developed by award-winning photographer Robin Romano, includes images of GoodWeave children in school, the rug weaving process and more.
Sales training tools – GoodWeave background and talking points. This visual presentation can educate rug salespeople about how to use the GoodWeave certification to differentiate the brand from others, address pricing issues and add value to the sales proposition.
Certificate of origin cards – These special cards can be personalized for each client that purchases one of your fine, GoodWeave certified rugs. Almost a “pedigree” of quality, trustworthiness and social responsibility, the certificate tells buyers how their purchase helps weaving communities and builds loyalty to your brand.
GoodWeave logo rights-of-use – A CD-Rom containing image files of the GoodWeave logo and tagline for use on ads, print and electronic material, builds awareness about your company’s affiliation with a national campaign and commitment to social responsibility.
Joint events – GoodWeave participates in a range of tradeshows where it promotes member companies, holds public events where licensees are invited to participate, and partners with licensees and showrooms on personalized events.
National and local press – GoodWeave’s media plan enables member companies to act as spokespeople and participate in story development.
Website listing – Your company will receive a listing on GoodWeave.org with reciprocal links to your site. The listing will include specific company and contact information to connect you with consumers, interior designers and retailers.
Full-page company profile – Each licensee has the opportunity to create a company profile page with photos and links.
Rug showroom – You may post three rug images in GoodWeave’s online Rug Showroom.
Showroom zip code search – You gain access to licensee showrooms and retail outlets to connect consumers and designers with representation across the country.
Become a Lead Sponsor to increase your sales, enhance your brand awareness, and do the right thing. The program provides tangible business benefits and critical financial support to GoodWeave’s work. Lead Sponsors receive higher profile recognition on the GoodWeave website, special marketing tools, and press exposure through focused editorial efforts and advertising.
To become a Lead Sponsor, contact Scott Welker at 202-234-9050 or Partnership@goodweave.org.
You can help us end child labor and transform the lives of the thousands of children trapped in carpet work by making a tax-deductible (USA only) donation today. Every dollar makes a difference.
At the age of five, Manju was already working on the rug looms. While she has since been found and freed from illegal carpet work, some 250,000 children throughout South Asia still toil in obscurity. Through GoodWeave nearly 3,600 kids like Manju have been rescued, rehabilitated and educated, and thousands more deterred from entering the work force.More Stories »
GoodWeave is a full-member of the ISEAL Alliance, the global association for sustainability standards whose Codes of Good Practice are seen as global references for developing and implementing credible standards.