Partner Tool Kit

Partner Marketing Toolkit

The GoodWeave Marketing Toolkit provides licensees with everything you need to take advantage of your GoodWeave partnership while making a profound and lasting difference in the lives of children. By enhancing your partnership with GoodWeave, you can build value for your business while also doing good.

Browse the toolkit, or download PDFs of the different sections through the links below.


 


Online Toolkit Assets

Click the links below to be taken directly to our additional online toolkit assets.


GoodWeave Photo Library

Developed by noted documentary filmmaker and photographer, Robin Romano, the digital photo library contains more than 300 photographs of the carpet making process as well as moving portraits of weavers and rescued children.


GoodWeave Logos

Image files of the GoodWeave logo and tagline for your use on ads, print materials and on the web to build awareness about your affiliation with our national campaign and commitment to social responsibility.
Read first: GoodWeave Logo Graphic Standards | Trademark Policy
Website content: Click here to download a PDF of how to reference GoodWeave on your website.
Download : Click here to log in and download logos.
 
Lead Sponsor and Supporter Icons

Image files of the Lead Sponsor and Supporter Icons for use in broadcasting your GoodWeave affiliation on ads, print materials and on the web.

GoodWeave Ad Campaign

Full-page ad and various sizes are available for placement on website, newsletters and other materials. If you need the ads in higher resolution, please email Maia@GoodWeave.org.


GoodWeave Banner Ads

Want to promote GoodWeave more on your website? Here are several sizes in swf format of the same online ads you can see on many of our media sponsors' websites. Download them and use them on your sites today! To download, right click on the link and click save.

130 x 130
160 x 160
300 x 600
160 x 600
300 x 250
728 x 90


Macy's hang tagCo-branding Ideas

This slideshow provides examples of some of the ways GoodWeave partners have co-branded with GoodWeave in print, online and in the showroom.


Point of Sale Brochure

These One in a Million brochures describe the GoodWeave certification process and how the purchase of your certified rug helps to end child labor and educate children in weaving communities. Click here for the Spanish version.

 

GoodWeave Certificate of OriginCertificate of Origin

Certificate of Origin cards can be personalized for each client that purchases one of your GoodWeave certified rugs. The certificate connects buyers to how their purchase helps weaving communities while building brand loyalty to your store.

 

GoodWeave window decalWindow Decal

These colorful GoodWeave label decals identify your showrooms as respected dealers of child-labor-free rugs, helping to build trust and differentiate your showroom from the competition.

 

Sales Talking Points

Use these talking points to help you show your customers why being a GoodWeave member matters, and how buying a GoodWeave certified rug helps us move one step closer to ending child labor in the rug industry.

 

Rug buying tipsRug Buying Tips

Help your customers through the complicated process of picking out a rug with these tips, while reinforcing your GoodWeave affiliation.

 
GoodWeave banners

GoodWeave Banners

These 22” x 80” banners have been popular amongst members as a cost-effective and impactful way to promote your company’s affiliation with GoodWeave, whether for a trade show or showroom. GoodWeave is underwriting the design cost; members simply pay for the printing and shipping. Contact Maia@GoodWeave.org for more details.

Lead sponsors, as a part of their membership, receive free lead sponsor banners.


Carbon Clear Offsets

Good Weave has partnered with Carbon Clear to provide you with the ability to calculate your transportation emissions and to purchase offsets from some of the most reliable and high quality offset projects available in the marketplace. Click here for more information.

Promotional Activities

Ways you can leverage your GoodWeave membership.
Importer version
Showroom/Retailer version


Industry Sponsorship Program
Information on a special program for GoodWeave retailers, with opportunities to participate at either the lead sponsor or supporter level.

 

If you would like hard copies of any of the materials listed above, please send an email to partnership@GoodWeave.org with your request. Please include your name, company, address and name(s) of GoodWeave vendors you represent.

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Children's Stories

At the age of five, Manju was already working on the rug looms. While she has since been found and freed from illegal carpet work, some 250,000 children throughout South Asia still toil in obscurity. Through GoodWeave nearly 3,600 kids like Manju have been rescued, rehabilitated and educated, and thousands more deterred from entering the work force.

More Stories »

ISEAL Alliance

ISEAL Alliance member

GoodWeave is one of only 14 full-members of the ISEAL Alliance, the global association for sustainability standards whose Codes of Good Practice are seen as global references for developing and implementing credible standards.

Partner with GoodWeave

By partnering with GoodWeave, interior designers, retailers and importers can make a difference while growing their business.