Why Source GoodWeave Rugs?
Sourcing GoodWeave certified rugs is the right thing to do—both for the world's children and for your business. Here are just a few reasons why sourcing GoodWeave rugs can give you competitive advantage while helping end a worldwide epidemic.
Increase your client base
In today's competitive design market, GoodWeave certification can give you a vital edge. For everything from fairtrade coffee to organic produce, hybrid vehicles and a thousand other socially oriented products, the market for socially responsible goods has skyrocketed to an estimated 65 million consumers. According to a recent report by the branding and marketing agency BBMG, 52 percent of concerned consumers surveyed said they use product certification seals and labels in purchasing decisions. No purchasing decision is more straightforward than the choice of whether or not to buy a rug made with child labor, and only GoodWeave can give your clients the assurance they need. Interior designers are using sustainability as a selling point in their businesses, to include sourcing GoodWeave certified rugs, according to GoodWeave’s 2011 survey of 53 members of the American Society of Interior Designers (ASID).
Access a wide selection of beautiful rugs
With GoodWeave certified rugs, you get the aesthetics and quality you want with the socially responsible construction you value. Rugs and carpets are available in a wide selection of sizes, colors and patterns suitable for any design project. They are produced in wool, silk and hemp, among other quality fibers. To view a sampling of the rugs available through GoodWeave member brands, visit our Purchase a Rug page and our rug gallery.
Recommend the highest quality product
Rugs made with child labor can't match the quality of those made by adult artisans. The average 8 x 10 foot handmade area rug is made up of as many as 1 million individually hand-tied knots. The most beautiful rugs are woven by skilled adult artisans and are heirloom purchases that can last through the generations. A rug certified by GoodWeave features the craftsmanship and quality you and your clients expect.
Many clients are apprehensive about shopping for a carpet or rug. When you bring a client into a carpet showroom, you want the people in that showroom and the products they sell to be a positive reflection on you. When you’re in a showroom featuring GoodWeave certified rugs, you can be sure that you’re introducing your client to a retailer who believes as deeply in social responsibility as you do. That’s important, because 90 percent of Americans remain loyal to companies associated with a good cause, according to the 2004 Cone Corporate Citizenship Study. To find a showroom in your area that sells one of the many fine GoodWeave certified rug brands, click here.
Connect clients to ancient traditions
Rug making is an ancient tradition. Long ago handmade rugs were used for prayer, to add warmth to the home, for adornment and even to cushion horse saddles. Today master craftspeople create works of art ranging from patterns that have been passed down through the centuries to the diverse styles of contemporary designers. When clients are willing to pay the prices that well-made rugs command, they want to feel a connection to the cultural traditions represented by their rug.
Help end child labor
The bottom line is that recommending a GoodWeave certified rug is simply the right thing to do. Child labor is rampant in the rug industry, and only GoodWeave can assure you and your clients that a rug sourced from the region is child-labor-free. By supporting GoodWeave, you'll be supporting a program that has rescued and offered long-term educational sponsorship to over 3,600 children. Since we began our work in the mid-1990s, child labor in South Asia's handmade rug industry has dropped from 1 million to 250,000—and with your help, we can eradicate it once and for all. Click here to hear from designers who are already partnering with GoodWeave to make a difference.
You can help us end child labor and transform the lives of the thousands of children trapped in carpet work by making a tax-deductible (USA only) donation today. Every dollar makes a difference.
At the age of five, Manju was already working on the rug looms. While she has since been found and freed from illegal carpet work, some 250,000 children throughout South Asia still toil in obscurity. Through GoodWeave nearly 3,600 kids like Manju have been rescued, rehabilitated and educated, and thousands more deterred from entering the work force.More Stories »
GoodWeave is a full-member of the ISEAL Alliance, the global association for sustainability standards whose Codes of Good Practice are seen as global references for developing and implementing credible standards.