The Director of Communications and Impact will be responsible for creating and implementing GoodWeave’s organizational communications strategy while ensuring that its campaign and organizational messages and branding are based on robust evidence and

Director of Communications and Impact

POSITION TITLE: Director of Communications and Impact

ORGANIZATION: GoodWeave International

POSITION LOCATION: Washington, DC

SUPERVISOR: Chief Executive Officer

GoodWeave International works to end child labor in global supply chains. Focusing initially on the South Asian carpet industry, GoodWeave fulfills its mission by creating market demand for products certified as free of child and forced labor, monitoring supply chains, rescuing and educating child laborers, and providing critical services for weaving families. Having proven its model and built partnerships with some of the world’s leading brands, such as Target Corporation, Macy’s, and The Otto Group, the organization is now expanding operations on the ground and into new product markets. GoodWeave is adapting its market-driven model to other new sectors including home textiles, apparel, fashion jewelry, tea and is helping to create a “better brick” industry in Nepal. Being a part of the GoodWeave team is to be on the frontlines of the burgeoning movement to end modern slavery and of an award-winning social entrepreneurial team.


Overview of the Position:

The Director of Communications and Impact will be responsible for creating and implementing GoodWeave’s organizational communications strategy while ensuring that its campaign and organizational messages and branding are based on robust evidence and communicated convincingly through the website, annual report, editorial coverage and other key channels. The position will be responsible for building and managing media relationships, planning events, collaborating with industry partners, securing strategic partnerships to build the GoodWeave brand. It will also lead monitoring, evaluating and learning from GoodWeave’s program achievements in India, Nepal and Afghanistan, which underpin communications.

The position will oversee the Online Marketing and Media Associate, a Monitoring Evaluation and Learning Associate (to be hired), and coordinate closely with the Director and Associate of Business Development on communications to and with companies and with the consultant position leading advocacy on outreach to other key stakeholders. It will work directly with the country programs, which prepare monthly performance reports that provide the basis for measuring and communicating the results of GoodWeave’s work.

This is a new position, enabled by GoodWeave’s growth in rugs and expansion into new sectors, and by the broadening interest in supply chain solutions to issues of social injustice. It will be part of GoodWeave’s senior management team. It is based in Washington, D.C., with occasional travel.

The successful candidate will be highly motivated, well-organized, adept at building relationships inside and outside the organization, and thrive in an autonomous, fast-paced deadline-driven environment. S/he must also possess a commitment to GoodWeave’s values and work ethic and ideally have experience working on communications campaigns on social issues.


Specific duties include:

Communications
  • Define and implement a communications strategy in collaboration with key staff that aligns with the goals of GoodWeave’s results framework;
  • Develop a communications service offer for GoodWeave’s licensees, according to their level of priority; implement joint marketing strategies with major companies;
  • Lead production of GoodWeave’s annual report, and lead the design evolution, development and management of the website and other core communications products;
  • Develop other communications products to reach industry, media and other target audiences;
  • Oversee the development and implementation of a thought leadership plan, aimed at identifying and leveraging opportunities to raise GoodWeave’s profile and-or funding;
  • Propose and develop ideas for fundraising campaigns and manage external consultants, staff and interns engaged to advance campaigns;
  • Lead media relations, promote and secure opportunities for coverage of GoodWeave’s work through selected trade and consumer channels;
  • Educate and lead staff in applying communications best practices.
Results measurement
  • Engage the Country Directors to secure understanding of the recently updated GoodWeave results framework and complete the Table of Indicators by agreeing how and when data will be collected and reported;
  • Agree with the Country Directors the nature and frequency of sending reports and stories and revise the Monthly Snapshot to provide the most relevant information succinctly;
  • Suggest improvements to the database system used to store information;
  • Fulfill the reporting requirements of the ISEAL Alliance Impacts Code;
  • Keep updated about the Monitoring, Evaluation & Learning (MEL) field of practice;
  • Contribute to proposals and projects by supporting the logical framework design and selection of indicators.
Management
  • Develop annual work plans and budgets for the Communications and Monitoring, Evaluation & Learning functions;
  • Supervise the Online Marketing and Media Associate and MEL Associate (to be hired), agreeing on annual work plans, budgets and personal goals, holding regular progress meetings and undertaking an annual performance appraisal;
  • Maintain communications metrics that demonstrate organizational reach and influence.


Qualifications:

  • 7+ years of progressive responsibility in communications, preferably in a socially responsible business environment.
  • Experience developing and managing successful communications campaigns from strategy phase to implementation.
  • Proven track record securing high-profile media placements and organizing events.
  • Experience with online marketing and media.
  • Strong project organizational skills with experience managing complex workflows being performed in-house and by external consultants.
  • Understanding of project management tools, including theory of change and results framework.
  • Demonstrates knowledge of quantitative and qualitative monitoring and evaluation tools.
  • Passion for GoodWeave’s mission and socially driven business model.
  • Sharp, creative writer with excellent interpersonal, presentation and organizational skills.
  • Native level English language.

  • Conditions of Employment:

    GoodWeave is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal or state law. Employment is contingent on the results of a background investigation and positive references.


    Compensation and benefits:

    Compensation is commensurate with experience. GoodWeave also offers a generous benefits package.



    To Apply

    Please email resume and cover letter (explaining why your skills and experience are suitable for this position) by 12 March 2017 to:

    Chief Executive Officer
    GoodWeave International
    E-mail: Personnel@GoodWeave.org

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    Children's Stories

    At the age of five, Manju was already working on the rug looms. While she has since been found and freed from illegal carpet work, some 250,000 children throughout South Asia still toil in obscurity. Through GoodWeave nearly 3,600 kids like Manju have been rescued, rehabilitated and educated, and thousands more deterred from entering the work force.

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