12/10/2014 GoodWeave Founder Accepts Nobel Peace Prize

For Immediate Release

Contact: Caroline Turnbull at Caroline@GoodWeave.org or 202.234.9050

GoodWeave Founder Accepts Nobel Peace Prize

From the cocoa fields of Côte d'Ivoire to the carpet sheds of Uttar Pradesh, there are 168 million children around the world who toil in obscurity.  Today, their plight took center stage when GoodWeave Founder Kailash Satyarthi accepted the Nobel Peace Prize in Oslo, Norway, alongside Malala Yousafzai.

In his opening remarks, committee chairman Thorbjorn Jagland acknowledged Mr. Satyarthi for founding GoodWeave as a part of his long career of working to end the exploitation of children for others’ economic gain. 

As Kailash spoke, he called us all to action, declaring,"I refuse to accept that the shackles of slavery can ever be stronger than the quest for freedom." He asked the audience to hold their hands over their hearts and listen to the child inside. (The text of Mr. Satyarthi’s speech is available here.)

As Mr. Satyarthi accepted the medal, he had company on stage as he evoked the hundreds of thousands of children who have been rescued or liberated, because of his campaigns and on the ground work. “At GoodWeave, we thought about the 50 children we have liberated this year so far and the more than 3,500 since our founding,” said Nina Smith, Executive Director of GoodWeave International. “We also imagined by his side the 2,450 children who in 2014 got to hold books instead of tools, and the 12,165 boys and girls who have been educated since GoodWeave began.” 

In the 1980s, once on an engineering career track, Kailash Satyarthi began rescuing children from bondage.  As chairman of the South Asian Coalition on Child Servitude, he fought against child slavery one factory at a time, one child at a time.  He conducted rescue raids and liberated children who were enduring extreme violence, some brutally beaten if they ever tried to escape.

Following one such raid, Satyarthi personally returned a trafficked boy to his home village. When he went to board a train home, Satyarthi saw dozens and dozens of children destined for the looms in the hands of middlemen.  Arrested for causing a disturbance at the station, Satyarthi suddenly realized that this situation required a larger solution.

“Something else had to be done. I thought, ‘Consumers have to be educated!’” Satyarthi said in a 2013 interview.  This realization was for him a turning point and for the child labor movement, a profound shift in thinking and strategy.  In addition to exposing the ugly truth behind beautiful rugs, Satyarthi set out to establish a certification system that would incentivize manufacturers to stop exploiting children as well as guide consumer purchases.  Thus the RugMark label (now GoodWeave) was born. The first carpets with that certification were exported from India in 1995.

Today, GoodWeave works in the top consumer capitals of the world and in the key rug-producing areas across Asia, expanding most recently to Afghanistan.  Their programs in weaving villages near Kabul, Mazar and soon Herat are reaching girls, many of whom resemble Malala.  And in the two decades since Satyarthi’s jail cell a-ha moment, the organization has gone on to reduce the number of “carpet kids” in the region by two-thirds. 

GoodWeave is now preparing to finish the work that Satyarthi began and reach the 250,000 children left on looms through their “Stand with Sanju” campaign.  It is inspired by the real life story of a Nepalese girl – not unlike Malala – who went from carpet loom to classroom.

As Kailash looks back on his journey, he remains optimistic that the model can be used in other industries from chocolate to mining. “At the time we launched the certification, nobody had heard the phrases, ‘corporate responsibility,’ or ‘corporate accountability.’ But we have given voice to many initiatives in the world. And some of the basic ingredients of GoodWeave now are being used as great lessons by others. In the end, we can change the world in this way.”

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About GoodWeave
GoodWeave is an international nonprofit organization that aims to stop child labor in the carpet industry and to replicate its market-based approach in other sectors.    More information may be found at www.GoodWeave.org.