06/20/2011 GoodWeave Child-Labor-Free Certified Rugs Now Available at Select Macy’s Stores

For Immediate Release

Contact: April Thompson, Director of Marketing and Communications
at April@GoodWeave.org or 202.234.9050

GoodWeave Child-Labor-Free Certified Rugs Now Available at Select Macy’s Stores

Macy's announced today a new exclusive collection of decorative area rugs that have been certified child-labor-free by GoodWeave™, an international nonprofit organization that works to end child labor in the South Asian carpet industry and to provide education and other opportunities for children in weaving communities.

"As one of the world's largest and most respected retailers, Macy's has taken a pioneering step in social responsibility by making GoodWeave certified rugs available to its customers. This is a turning point in the fight against child labor," said Nina Smith, executive director of GoodWeave USA.

The GoodWeave collection, including 20 styles available in various sizes, is initially being debuted in select Macy's stores in New York and New Jersey (store list below). The rugs will retail for between $250 and $1,995.

The GoodWeave collection at Macy's includes four product groups:

  • Cascade collection - handmade wool pile casual rugs in bold and vibrant solid colors
  • Good Life collection - handmade wool pile whimsical rugs with drawings and sayings
  • Miramar collection - handmade wool pile rugs in classic Persian designs
  • Safari collection - handmade wool pile scatter rugs in fun leopard and tiger shapes

GoodWeave has created the mobile site m.goodweave.org/macys for smartphone users to learn more about the partnership, and enter for a chance to win a certified rug from Macy’s by signing up for GoodWeave’s newsletter.

To launch the new product offering and give consumers a closer look at GoodWeave’s meaningful work and the intricate craft of rugmaking, Macy’s Herald Square will host a photo exhibit on the 8th floor entitled Faces of Freedom from June 28 through July 22. GoodWeave’s Faces of Freedom connects viewers with the bright faces of Sunita, Laxmi and others counted among the 9,000 children GoodWeave has assisted to date, a testament to the power of consumers’ choices. Please click here for exhibit details.

"By buying a hand-woven rug at Macy's with the GoodWeave label, shoppers are helping to support families and build sustainable communities in Nepal and India, nations where poverty is widespread," said Molly Langenstein, Macy's executive vice president for fashion and new business development. "GoodWeave certified rugs are woven by skilled adult artisans, permitting educational opportunities for children who otherwise might be required to work. A GoodWeave rug makes a beautiful statement in your home, and about making our world a better place."

Macy's joins nearly 1,000 retailers carrying more than 80 brands of GoodWeave certified rugs in North America alone. More than 9,000 children in India and Nepal have received schooling, healthcare and/or other vital services through donations and the sale of GoodWeave certified rugs.

Macy's stores offering GoodWeave certified rugs include the following:

Macy's Furniture Gallery
Carle Place, New York

Macy's Furniture Gallery
Eatontown, New Jersey

Macy's Herald Square
New York, New York

Macy's Maple Shade
Maple Shade, New Jersey

Macy's Furniture Gallery
North Brunswick, New Jersey

Macy's Furniture Gallery
Paramus, New Jersey

Macy's Queens Furniture Gallery
Elmhurst, New York

Macy's Furniture Gallery
Staten Island, New York

Macy's Furniture Gallery
Wayne, New Jersey

Macy's Furniture Gallery
Springfield, New Jersey

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About GoodWeave
Founded in 1994, GoodWeave works to end child labor in the South Asian carpet industry and to provide education and other opportunities for children in weaving communities. The nonprofit partners with rug producers that pledge to employ only adult workers, and conduct frequent, unannounced inspections of licensed looms and factories to verify working conditions. GoodWeave has provided over 9,000 children with schooling, healthcare and/or other vital services, funded entirely through donations and the sale of certified rugs. The GoodWeave label is the best assurance that no child labor was used in the manufacture of a handmade rug. Learn more at www.goodweave.org, or visit GoodWeave's online pressroom at http://www.goodweave.org/news.php.

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. For Macy's media materials, images and contacts, please visit its online pressroom at www.macys.com/pressroom.