RugMark has developed a set of free marketing materials to help you sell your certified child-labor-free rugs and participate in The Most Beautiful Rug campaign. By using these materials, you identify your store or showroom as socially responsible, increasing market access, sales and brand loyalty.
Click on the thumbnails below to view samples and to order or download. Once youve clicked Submit, you will have a chance to review the items in your cart. No charge is added for postage.
Please note that certain items are only available to Marketing Partners. For more information on becoming a Marketing Partner, click here.
Sales Material and Support
The Most Beautiful Rug Point-of-Sale Brochures These brochures describe RugMark certification and how the purchase of your certified rug helps to end child labor and educate children in weaving communities. View
Counter Cards The Most Beautiful Rug counter cards are for use in trade shows and showrooms. These 11” x 14” easel-mounted posters help concerned consumers and the trade easily identify your commitment to child-labor-free rugs. View
Window Decals These colorful RugMark label decals identify your showrooms as respected dealers of child-labor-free rugs, helping to build trust and differentiate your showroom from the competition. View
How to Buy a Rug Brochure A brochure showing your commitment to the fine craft of rug weaving and to purchasing concerns, such as good labor practices. View
Use of Photo Library RugMark’s extensive digital photo library, developed by award-winning photographer Robin Romano, includes images of RugMark children in school, the rug weaving process and more. View
The Most Beautiful Rug Campaign Video RugMark’s “The Most Beautiful Rug” video loop can now be hosted on your website with a YouTube embedded video player. New video content will be made available through RugMark's YouTube channel as well as the online partner toolkits. Follow the on-screen instructions provided here to embed the video on your website. View
Certificate of Origin cards Certificate of Origin cards can be personalized for each client that purchases one of your fine, RugMark certified rugs. A pedigree of quality, trustworthiness and social responsibility, the certificate connects buyers to how their purchase helps weaving communities and builds loyalty. (Available to Marketing Partners) View
Holiday Cards Each Marketing Partner can receive 100 beautiful RugMark holiday cards. The holiday card provides an ideal tool to personalize a holiday message to top clients while communicating a commitment to the weaving community. (Available to Marketing Partners by request) View
RugMark Logos Image files of the RugMark logo and tagline for your use on ads, print materials and on the web to build awareness about your affiliation with our national campaign and commitment to social responsibility. View
The Most Beautiful Rug Banners/Panels Panels for display in your showrooms or tradeshow booth. View
Website Content Three optional boilerplate descriptions of RugMark for your website. View
Advertising, Media & Client Outreach
Media Release Template Templates for you to customize to alert the media about your company’s social commitment. View
Campaign Article for Reprint An article for reprint in your own publication, website or as a stand-alone handout. View
Campaign Article Template Customize layout and sizing of article for printing in your own publication. View
Letter to Clients Template and Instructions Use this letter to clients to build awareness about your RugMark participation. View
The Most Beautiful Rug Campaign Ad Full-page and various sizes of ads for placement on website, newsletters and other materials. View
The Most Beautiful Rug PARTNER Campaign Ad Full-page ad and various sizes for placement on website, newsletters or paid advertising, which includes banner recognition of your company as the ad underwriter. (Available to Marketing Partners.) View
RugMark Website Promotion
Marquee Placement High-visibility placement on the RugMark industry profiles section on homepage and throughout the site. (Available to Marketing Partners)
Showroom Zip Code Search Listing of your showroom for consumers, interior designers and architects, searchable by zip code. (Marketing Partners receive logo placement, reciprocal web link and top-line listing). View
Marketing Partner Listing Special acknowledgment for all Marketing Partners on our Supporters list.
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